The Useful Skill of Photography

The leading lineskalen-emsley-98265

The photo has been taken by kalen-emsley-98265


I  think the photographer used the photographic element very well. as a viewer, i see an journey in the picture and the journey has a lot of ways. it shows that in that journey , we are to take in different places  but the most important thing is the journey.


This photo is taken by Josaphat Ngandu


My picture is related to my example by showing that there is an direction to somewhere which i can it is an journey. by taking stairs we are taking somewhere so it is a journey like in the example  below. i have utilized very well the principles of leading lines by  showing that there is an journey in the picture.. when you go up stair , you get the a final place.

Depth of Field


This photo is taken by erik-lundqvist-221875


This photographer used well the photographic element. we can see that the photographer want to capture the flower but there was a house far behind it so he focused on the flower. we can see the flower are clearly viewed.


This photo by Josaphat NganduMYPIC23

This picture is really related to the example of the depth of the field because it focused on the pink flower and it has a nice blurry in the background. i have used well the principles of depth of field so i had focus on the pink flower.

The Rules of Third


This photo has been taken by jesus-kiteque-224069


This picture is really perfect cause i think the photographer used very well the rules of third. the picture is nicely divided in the rule of third. the photographer thought well about the part of the picture which i think is relevant.


This picture is taken by Josaphat

MYPIC235I think i have used well the rules of third. i have separated the pictures in nine part as it is in my example below.  its components connect to each and other. the guidelines and intersections are well suited.











Typography of The Ad Of Elle

i took this picture at

Typeface 1#


this is a modern . i have identified by the thin and horizontal and there is not bracketing.

Typeface 2#


it is a sans serif. i have identified because it does not have serif and bracket nor thin and thick horizontal.




The elements that are contracting are the thin horizontal  and the radical thin and thick transition in the stroke from the modern with sans serif elements which there is not a thin horizontal and a radical thin


The above principles contribute well in the design of the ad by making it appealing we can see that the modern type is larger than the sans serif type which made a contract, i think  the modern and sans serif was a good choice to make the design appealing because they are contrasting well.



Appealing Design of Fanta’s Ad

fanta ads 2
This image is the logo of the fanta’s campaign.
i have taken this image which is the logo of the fanta’s campaign. at




There is a nice and strong orange contrast in the picture which makes it appealing to the viewer as orange it is one of the symbol of the brand. the aqua yellow color behind the bottle made it look special like spitting of water in real life so it is so appealing to the audience. i think also the blue tint of facebook icon made a contrast in the picture.



There is a nice proximity in the picture which communicate well with the viewer. the text on top is the right side which gives viewer an idea what the text is trying to communicate as we usually focus on the left side of the paper so that is why the bottle is on the left side. then at the bottom, we have two text boxes which are social media channel on the brand that the users can use to connect with the brand.



There is a repetition because the brand logo is repeated twice which  keeps the logo in the mind of the viewers. the text alignment is also a repetition.


The text  on top is aligned on the right which helped to convey the message of the ad through the bottle on the left. at the bottom , the texts are on the left and right which makes a repetition which attract viewer’s eyes directly. the alignment is well done.



The ad has nice colors which catch the viewer’s eyes and convey a positive image of the brand. fanta is usually in orange, we can see that the orange is the stronger colour in the ad. the orange means the taste of the drink. blue shades, orange and green represent the image of the brand. the logo is repeated in the bottle which makes a good repetition of color.  the blue tint from the icon of facebook and the text which is in white makes nice repetition of color. yellow makes a nice background which also represent the color of the fruit orange which is the core element of the brand and every customer love the orange.

Finally i have concluded that the ad is relevant, simple and clean which communicate the image of the brand directly to the customers. the brand made sure to put the representative color of the brain and it is well done. the design is so appealing to the customer as it is well done,  it conveys the taste of the drink.